Prudential life & disability coverage, designed for New Yorkers.
Johnson Benefit Group is appointed with Prudential to offer the full line of life insurance and disability products available to New York residents. In NY, life policies are issued by Pruco Life Insurance Company of New Jersey — a Prudential Financial company with more than 145 years of strength behind it.
Life insurance
Prudential life products available in New York
From simple term coverage to advanced cash-value strategies — every policy below is offered to New York residents through Pruco Life Insurance Company of New Jersey. We'll help you compare them and choose the right fit.
Term Life
Term Essential® & Term Elite®
Affordable level-premium term coverage for 10, 15, 20, or 30 years. Ideal for income replacement, mortgage protection, and raising a family. Issued in NY by Pruco Life Insurance Company of New Jersey.
Universal Life
PruLife® Universal Plus
Flexible permanent coverage with cash value potential and adjustable premiums — a strong fit for long-term protection and retirement supplement planning.
Indexed Universal Life
PruLife® Founders Plus
Permanent coverage with cash value growth potential tied to a market index, plus downside protection from a guaranteed floor.
Variable Universal Life
VUL Protector®
Up to lifetime guaranteed protection with the option to build cash value through professionally managed investment subaccounts.
Variable Universal Life
PruLife® Custom Premier II
Permanent VUL designed for clients who want strong cash value accumulation potential alongside lifelong death benefit protection.
Indexed Variable Universal Life
FlexGuard® Life
Custom-crafted IVUL with a choice of index strategies, buffers, and floors — a modern way to balance growth potential with protection.
Disability & income protection
Protect your paycheck and your team
Prudential is one of the nation's largest group disability and statutory leave carriers — a strong choice for New York employers who need DBL, Paid Family Leave, or supplemental income protection for their employees.
Group Long-Term & Short-Term Disability
Employer-sponsored coverage that replaces a portion of an employee's income if they can't work due to illness or injury.
New York Statutory DBL & Paid Family Leave
NY-mandated Disability Benefits Law and Paid Family Leave coverage for eligible New York employers, fully administered by Prudential.
Not sure which Prudential policy fits?
Tell us about your family, your income, and your goals — we'll run quotes across Prudential and our other carriers and bring you the best option for New York.
Life insurance is issued in New York by Pruco Life Insurance Company of New Jersey, Newark, NJ. Johnson Benefit Group is an independent appointed agent and is not affiliated with Prudential Financial, Inc. Product availability and features may vary by state. Guarantees are based on the claims-paying ability of the issuing company.